What does it mean to be authentic, “real“ or “relatable“ on social media? How big of a role does authenticity play in being successful online, and do some people take it too far? While trying to answer those questions, we, Djamila and Johanna, talk about our own experiences online, share our favorite authentic influencers – and come to some interesting conclusions about what Kendall Jenner‘s cucumber-cutting-technique tells us about the Kardashian clan’s online presence.

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